Our primary target audience was originally quite broad aimed at young men (16-25) who are fans of action/thriller genres but it could also include young women too (possibly as a secondary audience) who would go along with their boyfriends and even for just the tomboy who also enjoys the genre.
We would expect it to appeal not only nationally but internationally, but because of the wide genre and the fact our target audience isn’t very niche.
We consider our target audience to be thrill seekers looking for suspense, who like hanging out with their friends and who can relate to our young protagonist by what clothes he wears, the problems he faces in life and the way he talks etc.
We chose this audience within planning and production as we thought it would be an exciting to create action sequences and make our film appeal to them, despite being very similar to other films of the genre.
AUDIENCE PROFILE:
Name: James
Age: 21
How often he goes to the cinema: Once a month
Interests:
-Competitive and extreme sports,
-Hanging out with friends,
-Girls,
-Playing video games such as COD,
-Watching action movies
- Media technologies such as the iphone
What he looks for in a film:
-Suspense,
-Action,
-Violence,
- A small element of romance
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