Question 5: How did you attract/address your audience?

We attracted our target audience in 6 different ways:

1)By appealing to their pleasures such as thrill seeking and adrenaline pumping activities such as sports and we tried to portray this through the chase sequences and music etc. 

2) Engaging the audience in the realism of our film, that this could potentially be happening, as it involves gang culture- like films like Kidulthood did, engaging and addressing real issues. 

3) The use of a male protagonist could also potentially attract our audience by allowing them to relate to him, and recognise his fashion styles, manner of speech etc. 

4)The overall genre appeals greatly to our target audience and by conforming to the usual expectations of the genre it will attract them, however we feel by having a slightly unconventional young protagonist it will appeal to our young target audience even more as they will be able to not only obtain the action and adrenaline but be able to relate. 

%of people who enjoy action/thriller films, under and over 25

5)Having an unlikely, almost anti-hero protagonist will keep the audience on the edge of their seats to see whether he will actually have the skill necessary to escape the clearly more experienced stronger, tougher gang members. 

6) Keeping the audience intrigued with the build up of enigma codes in our opening sequence e.g. why is he alone? why is he looking shifty? why is he entering the forest?

After seeing our audience feedback it was reassuring to see that our film had successfully appealed to young men between the ages of 15-18 this was a fraction lower then the age we had originally intended to market the film towards, however, it is still  above the age limit to what we had based the film, 15. Along with this we also noticed that some females had also enjoyed the film rating it with an average of 7/10 where as the males within the audience averaged it out at at 9/10.

IMG_0017 THE WITNESS QUESTIONAIRE


IMG_0015 THE WITNESS QUESTIONAIRE